How to Pick a Brand Name that Doesn’t Suck

Think of a brand: any brand. What was the first thing that popped into your head? I'm no magician: I can’t guess which brand you were thinking of. What I do know that you weren’t thinking of its tagline or color scheme. What popped up in your mind was the brand’s name. A brand’s name … Continue reading How to Pick a Brand Name that Doesn’t Suck

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Where’s All This Content Coming From? Pros & Cons of Various Content Sources

So here’s the good news: you don’t have to create all your own content. But all that content isn’t going to magically appear overnight. The content strategist does not only guide the content development process, but also to arrange pre-existing and future content. According to Halvorson and Rach, this content comes from six different places: … Continue reading Where’s All This Content Coming From? Pros & Cons of Various Content Sources

How to Describe Tech Comm without Saying “I Write Manuals and Stuff”

Even after four years of studying professional and technical communication, I dread answering one question: what does a technical communicator do? I could give someone a bulleted list of all the things my technical communication classes have trained me to do, but that’s not an option when you’re just having a casual conversation. One of … Continue reading How to Describe Tech Comm without Saying “I Write Manuals and Stuff”