Love in the Time of Big Data: Big Data’s Role in Online Dating

“Big data” is a buzzword that has become increasing popular as the Internet continues to reach into our everyday lives. Suddenly everything can be recorded and calculated, from what we say on social media to where we are at any given moment. According to Steve Lohr, big data is information that measures every small detail about … Continue reading Love in the Time of Big Data: Big Data’s Role in Online Dating

What Metrics Matter? Measuring the Success of Social Media

Say you’re in charge of social media marketing for a large business. Everything seems to be going well. Your social media is active and you get a moderate amount of likes on each post. Your social media may seem successful, but then your boss asks, “What’s the ROI?” This question is practically impossible to answer. … Continue reading What Metrics Matter? Measuring the Success of Social Media

#WhyHashtagsWork

Hashtags aren’t just that annoying thing millennials use too often. They can actually be an integral part of social media strategy. Hashtags are essentially buzzwords (or buzz-phrases) that identify and group posts, making them easy to find and highly engaging. In 2014, one of the biggest social media phenomenon, the ALS Ice Bucket Challenge, was … Continue reading #WhyHashtagsWork