How to Pick a Brand Name that Doesn’t Suck

Think of a brand: any brand. What was the first thing that popped into your head? I'm no magician: I can’t guess which brand you were thinking of. What I do know that you weren’t thinking of its tagline or color scheme. What popped up in your mind was the brand’s name. A brand’s name … Continue reading How to Pick a Brand Name that Doesn’t Suck

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