Branding Blind: How Sound Plays a Role in Branding

When you think of branding, you might think of the name, the color scheme, and all the visual aspects that go into developing a strong brand. However, branding isn’t always visual. Sound can be an equally effective part of a brand. Would brands like Lancome or Giorgio Armani have the same effect if their perfume … Continue reading Branding Blind: How Sound Plays a Role in Branding

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