Branding Blind: How Sound Plays a Role in Branding

When you think of branding, you might think of the name, the color scheme, and all the visual aspects that go into developing a strong brand. However, branding isn’t always visual. Sound can be an equally effective part of a brand. Would brands like Lancome or Giorgio Armani have the same effect if their perfume … Continue reading Branding Blind: How Sound Plays a Role in Branding

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How to Pick a Brand Name that Doesn’t Suck

Think of a brand: any brand. What was the first thing that popped into your head? I'm no magician: I can’t guess which brand you were thinking of. What I do know that you weren’t thinking of its tagline or color scheme. What popped up in your mind was the brand’s name. A brand’s name … Continue reading How to Pick a Brand Name that Doesn’t Suck