Where’s All This Content Coming From? Pros & Cons of Various Content Sources

So here’s the good news: you don’t have to create all your own content. But all that content isn’t going to magically appear overnight. The content strategist does not only guide the content development process, but also to arrange pre-existing and future content. According to Halvorson and Rach, this content comes from six different places: … Continue reading Where’s All This Content Coming From? Pros & Cons of Various Content Sources